2013 M.DANTE & THE EROTIC LITERARY SALON PHILADELPHIA
SLIXA IS RADICALLY DIFFERENT
Instantly we see that SLIXA is beautifully, radically different from other adult ad sites, potentially firm competition for the nearly twenty year old Eros, and obviously a world beyond the Back Page classifieds of Craig’s List.
SLIXA launched December 2012, coming on hot and haute across the country with premier layouts for confirmed and qualified adult entertainers. The polished, glossy view offers easy to navigate pages which lead to engaging ladies of all entertainment expertise across the country. SLIXA also includes two popular blogs featuring 16 writers from across the nation and the heart of the industry: LATE NIGHT offering cutting edge articles for the connoisseur, and UNDER COVER providing informative features for entertainers of all levels of experience.
SLIXA is friendly, plus in-flow with the decadent trends of the nation. The transition from beta to full throttle seems seamlessly smooth and easy. We realize they know the art of algorithm, and working it smart as opposed to hard!
So, okay, we instantly see that SLIXA is beautifully, radically different from other adult ad sites, potentially firm competition for the nearly twenty year old Eros, and obviously a world beyond the Back Page classifieds of Craig’s List.
Let’s get the inside story –
M. DANTE: Hello, Donia! Thank you for chatting with us here in Philadelphia. Besides “Happy Anniversary”! Let me also extend, “Congratulations” over last weeks (2013) unanimous ruling, where nine Canadian Supreme Court judges found (anti) prostitution laws violated the Charter of Rights and Freedoms. This is a huge turn of events, yes?
SLIXA: HELL YES ITS EXCITING!
M.DANTE: Absolutely. Yea. People in Philadelphia are greatly enjoying the blog, which recently featured an article on the Salon. Can you tell us more about the overall site? What exactly is SLIXA?
SLIXA: [We are] an online adult advertising platform for entertainers offering private adult services. We are a primarily female owned and operated company with principals and staff, including writers that have a history in the adult industry. Our corporate offices are in Canada, however we have additional staff all over the United States.
M. DANTE: The cyber sex ad market seems oversaturated in many ways. Why did SLIXA decide to start up in such a competitive environment?
SLIXA: When looking at the current private entertainment adult advertising landscape we saw an opportunity to do it differently and frankly, to do it better. We wanted to create a platform that felt sophisticated, modern and that drew the focus exclusively to our advertisers. Our ad environments are light, clean and easy to navigate, our profiles are bold and beautiful. Our blogs reinforce the idea that we are here to highlight voices of our advertisers and to give our viewers a better understanding of the people in the industry.
M. DANTE: The site is definitely beautiful, and really user friendly.
So – awkward – though let’s go to the feminist conundrum. Is it okay to consensually “sell” or “rent” yourself. Does SLIXA really benefit the women advertising?
SLIXA: We have created an environment that normalizes and humanizes the experience. I have mentioned in other articles that we have created a platform that looks more like Park Avenue and nothing at all like the red light district. We think this is very important. We feel that this can be a part of what changes the face of treatment and conditions for our advertisers. They deal regularly with huge social stigma for the work they choose to do and we want to be a part of changing the conversation. These are normal people with regular lives who happen to work in this industry and by giving them space to tell their stories its gives them a voice. In the end, we strongly feel that what we can do to benefit them benefits us as well.
M. DANTE: When people think of the sex industry, instantly there is the assumption that it is all easy money. If it is not impolite to ask, is this a profitable venue?
SLIXA: We set the bar, and continue to raise it.
The ongoing question to ourselves is not just are we profitable, but are we successful? We have succeeded in creating a new evolution in online adult advertising and we continue to succeed in being a game changer. In less than a year we have over 3000 advertisers and have been recognized by mainstream media and now by Xbiz for having accomplished something truly unique within this industry. We have set the bar and continue to raise it. In our eyes, we’re successful when our advertising entertainers profit most by our success.
M. DANTE: I think it is exemplary that SLIXA success is not entirely defined in profit, but also in the essence of its presentation, and seemingly a desire to offer a safer, better platform for the entertainers. Does SLIXA have an actual “mission” statement?
SLIXA: Our Mission? To innovate new and amazing ways to connect our viewers with our advertisers. To listen and immediately act on feedback. To pay attention to and anticipate the trends affecting the industry and to continually create a platform that meets an ever expanding and changing environment. Ultimately to be the best at cultivating an effortless and meaningful exchange between the amazing people who choose to advertise with us and the vast and varied market seeking their services.
M.DANTE: Settling into year two, where do you see the site headed in 2014?
SLIXA: We will continue to add features that offer more opportunities for our advertisers to clearly express their message and to find new and exciting ways to reach a larger audience. We will continue to support the community through sponsorship of meaningful and relevant industry events and direct charitable funding of organizations that also support the endeavors of the community we serve. We will write about the things that matter the most in regards to this industry as well as informational articles that seek to educate our audience.
M.DANTE: Glad to hear about the platform for informational and entertaining articles! Good sources for industry updates, along with health and legal trends are vital; for entertainers, along with the audiences and connoisseurs who appreciate them! Do you think SLIXA will evolve into a broader market? Is there a five year goal?
SLIXA: Right now we are have been focused primarily on the US Market with some locations in Canada and Australia. In 5 years you can bet we will be global. Our plans include finding ways to connect our advertisers across those borders creating a strong network of support that transcends more than just a space to advertise.
M.DANTE: Without giving away any trade secrets, are there any new features or special promotions in the mix?
SLIXA: Yes! We have many exciting plans including the implementation of brand new features not seen in the industry and improving on existing industry standard features. We keep details close to the vest, but suffice it to say that we’re certain our advertisers and users will find these roll-outs to be very innovative and useful.
M.DANTE: Gotcha – Sweet! I’m excited to see how this all evolves.
SLIXA: As we grow so does our ability to give back to the community. From the beginning we have been emphatic about supporting events that facilitate stronger foundations within the industry. Event and organizations like the Desiree Alliance, SWOP-USA and Catalyst con. We’ll continue to pinpoint those events and groups that are doing remarkable things and that share the same values by lending them our network to get their messages out. Whether that be through sponsorship of their events or exclusive space on our blogs.
M.DANTE: So SLIXA will be traveling city to city for VIP events?
SLIXA: Absolutely! For the first time ever an online adult advertising platform has been (http://xbizawards.xbiz.com/nominees.php) for an Xbiz award. Specifically, “Progressive Company of the Year.”
M.DANTE: Industry trade shows?
SLIXA: There are very few private adult entertainment trade shows but you can bet any event that focuses primarily on our community, SLIXA will be there. in the past we have sponsored events such as Catalyst Con and the Woodhull Sexual Freedom Summit and we want to continue to support events like these as well as events that are there exclusively for our advertisers.
M. DANTE: Great – Hey – If any SLIXA folk find themselves in Philadelphia, please let Salon know, we would love to put SLIXA on “The List” or have affiliates share their stories on the open mic.
SLIXA: Absolutely. Thanks!
M. DANTE: So – With all that in the happening, what is on the horizon?
SLIXA: Total world domination?